1) When SAP software added a Windows-style “back: button to its industr

1) When SAP software added a Windows-style “back” button to its industrial invoice management software, the new product ___________. A. used a new product line B.
added to an existing product line C. improved upon an existing product D. used a marketing diversification strategy 12) In 2003, Toyota introduced its Scion brand
with the aim of bringing younger buyers into the “family.” This was a classic example of _________________. A. line featuring B. line cannibalization C. line
padding D. line stretching 13) Painting and consulting are considered industrial goods because ______________. A. they are specialty goods B. they are considered
“component materials” C. most firms do not seek them directly D. they facilitate developing and managing the finished product 14) Marketers plan their market
offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits? A.
Basic-expected-augmented-core-potential B. Expected-potential-basic-augmented-core C. Core-basic-expected-augmented-potential D.
Potential-augmented-expected-core-basic 15) Characteristics a buyer can evaluate before purchase are called _______________. A. search qualities B. experience
qualities C. credence qualities D. differentiation qualities 16) For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are
on vacation. The service Chlena provides is an example of a _____________. A. tangible good with accompanying service B. hybrid C. pure service D. major service
with accompanying minor goods and services 17) Mr. Tse and his family took a vacation to Washington, D.C. While there, they bought souvenirs; t-shirts and hats to
take home to family and friends who didnt have the opportunity to go. The experience of the Tse family is an example of which offering? A. A tangible good with
accompanying services B. A hybrid C. A pure service D. A major service with accompanying minor goods and services 18) Best Buy will often try to sell the buyer of
a high-end television monitor an extended warranty. This is an example of _______________. A. pure tangible good B. tangible good with accompanying services C.
hybrid D. pure service 19) The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________. A.
the unit costs of producing a small volume of the product are high B. there must be no existing demand for the product C. the market is highly price sensitive D.
the high price communicates nothing to potential buyers 20) A __________ pricing objective is suitable for a company that has overcapacity, intense competition,
and changing customer needs. A. maximum current profit B. survival C. maximum current revenue D. maximum sales growth