Tipping Point (Advertising and Digital Culture Project)

The tipping point is the moment a small trend begins to have a huge effect. This is made possible according to Gladwell by the “law of the few”, the idea that a small group of people can make an idea, product, service spread like a virus becoming an impactful trend. You will have to create a media campaign for a product, service or idea that your group feels could become a “tipping point trend”. (Meaning it can be a current brand or you can invent one) You can do this as a power point. See attached materials and websites for tipping point with examples. I will be adding some updates if I will receive ones.

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